Owned Service

SEO (Search Engine Optimisation)

Driving strategic Organic Search performance

In a world where online and website performance can genuinely shape business performance – for brands and businesses big or small – SEO or ‘Search Engine Optimisation’ is a crucial part of any effective integrated marketing strategy.

We believe that SEO and organic search no longer sit in a silo. It needs digital PR.

We’re a digital PR and SEO agency that understands how the power of our complementary skills and technical expertise can drive incredible returns when delivered hand in hand. We know it, because we live it.

Our unique ‘Creative Intelligence®’ model starts with Intelligent Insights.

Through this, we get under the skin of our clients and prospects – we become them, we understand them, and we get to know their market and audiences.

We gather all the data we can, use our wealth of hard-earned expertise, and plug in our market-leading insight tools to shape our SEO strategies, outreach and link building activities to ensure we’re developing strategies that are clear, focused and bespoke to EVERY client.

We believe when you combine the power of digital PR and SEO – whether its data driving a story, or a story derived from data – we can craft SEO and content strategies that deliver greater success and more sustainable, successful marketing performance for our clients.

Our approach to SEO

Our SEO experts will work collaboratively with you to understand your goals and the meaningful outcomes are you’re seeking to drive, and then develop a tailored SEO strategy that optimises your chance of being found through online search.

Together we can explore a range of services that could help, including:

  • Website audits – identifying how you stack up to the competition, and how we can optimise your website and search performance
  • Developing custom SEO strategies, roadmaps and plans – to drive long-term planned growth and deliver to your objectives
  • Keyword research – understanding the key search terms we need to chase (short and long term)
  • Content strategy – crafting an SEO-led approach to your content strategy to drive traffic, build authority and deliver conversions.
  • Outreach and link building strategy – working with our outreach team to ensure that the content we create works its hardest to achieve the best SEO benefits
What is SEO?

In simple terms, SEO today is about making sure your website is awesome and works well (for us humans as well as Google’s bots), but also that it appears as high as possible when people are looking for specific things in search engines. Particularly the things you do.

Organically, the higher you are in a search engines’ ranking or indexing, the more traffic you get, the more of the right type of people will consider you, and the more business you can generate and, therefore, money you can make.

So, it makes sense to invest in honing both your website (Technical and on-page SEO) and search performance sustainably over time (from link building and outreach to Local SEO).

Search engines are smarter than ever (thankfully!), algorithms are being changed and tweaked constantly and the competition is fierce, so if you’re not investing in SEO for the longer term, then you can guarantee your competitors will be to secure an advantage.
Just starting out in SEO? Check out our quick-start guide on the basics of SEO.

Why outreach and link building are crucial to SEO

Brilliant content ideas or campaigns that go nowhere beyond your own website are – to put it bluntly – completely pointless. They’re a waste of your money, resource and time.

As a specialist SEO and digital PR agency, we work to boost our clients’ SEO performance by creating a bespoke outreach and link building strategy to grow brand profile, source content placements and earn high quality links that optimise our collective SEO efforts.

Doing so helps set our clients apart from their competitors in obvious ways – rankings being one. But there are so many associated benefits as a result of this, including long-term increased web traffic, conversions and, ultimately, revenue.

It you top Google, which is always competitive, the results WILL follow!

Online Reputation Management (or ORM)

As we know, many digital channels – including search engines and high authority news sites – have the power to shape perceptions of a business both positively and negatively.

With the support of a strong and experienced search-first PR agency that’s used to handling crisis and reputational threats, we can help brands and businesses deal with potential issues before they make it onto news sites or online. That’s the ideal case, obviously!

However, if we can’t avoid that or we’re brought in late to the party – say you have a tricky or annoying search result that reflects negatively on your brand – then this is when the power of a combined PR and SEO agency truly shines through.

As PR and SEO experts, we’re well-versed handling complex and sometimes negative news stories, as much as we are placing positive ones in national and regional media, and we often work with clients to generate stories and content that has the power to mitigate the impact of the more negative stories online.

It can sometimes be a longer-term play but focusing on an a consistent ORM strategy to meet that challenge can help.