Social Media Marketing
Social media has the power to make and break brands overnight. It can rally national consciousness. It can drive incredible consumer awareness and engagement. It can, at times, be overwhelming.
Twitter, Facebook, Instagram, TikTok, Snapchat, YouTube, LinkedIn – as well as a plethora of other channels – mean consumers can give a true (and sometimes false!) account of a company or brand at the touch of a button.
Sometimes just a few words, a simple image or a short video on a single channel can shape the perception of a brand, both positively or negatively.
Handle your social media handles
Increasing consumer empowerment means social media channels matter now more than ever.
Managing a brand’s organic social media presence has become an essential responsibility for marketers and business leaders, but with so much content and so many channels available at people’s fingertips, it’s vital companies also find ways to cut through the ‘white noise’ of content.
The good news is it’s achievable, it’s not rocket science and brands have more autonomy than ever to tell their stories through social media, directly to the audiences that matter.
We work with our clients to develop creative organic social media campaigns that support their content marketing strategies and fulfil their objectives. We can create a bespoke social media marketing strategy for anyone that builds a conversational, authentic connection with the people they serve and the audiences they want to reach – all of which ladders up to some key deliverables.
What is organic social media marketing?
Organic social media marketing is any social media activity that doesn’t have a paid promotional budget behind it.
The vast array of free social media tools means brands can build and engage with their online following organically.
Supported by a paid social media marketing campaigns, and as part of a wider integrated marketing strategy, this can be a cost effective and smart marketing approach for many brands as it helps them truly connect with potential customers and communities once they’re following.
We help companies devise and deliver organic social media strategies that help them in a number of ways, including elevating their brand, building credibility and trust, championing campaigns, strengthening their search engine profiles or driving leads, sales and new business.
As their preferred social media marketing agency, we also help our clients partner with other groups, forums, channels, brands or influencers to co-create ‘push’ or ‘pull’ social media and content marketing campaigns that draw people to their social channels and websites.
Organic vs paid social media marketing
- Paid social is all about displaying sponsored content or adverts on third-party social platforms – usually very targeted to a specific audience.
- Organic social media is the opposite – activity on third-party social platforms that is not paid, and that is usually universally discoverable (although you can target specific audiences as part of your organic social strategy).
We help businesses cut through the complexity of the social media landscape and through smart data and insights, we can advise on the right blend of organic and paid social media, the right channels with the right targeting and times to post. We can also help advise on how to integrate social media with your wider marketing strategy, including using with digital PR and SEO activity to maximise reach and results.
Feel free to pick our brains about your sector!
Want to understand how organic social media marketing can power your business?
If you want to chew the fat or exchange ideas about social media marketing over a brew, we’re always happy to advise you honestly and openly. Just get in touch!