Earned Service

Media Relations

Brilliant media relations can build trust, awareness and credibility for any brand in any sector.

Done well, it can inspire a nation. Done badly, it can ruin a business.

When it comes to PR expertise and media relations strategy – both online and offline – we’d argue our team is one of the best in the business in the UK.

With journalists receiving hundreds of emails a day, it’s important you use an agency whose stories and press releases stand out, who understand the urgency of news and emerging trends, and who have relationships with those media influencers – both online and offline – who matter most.

Our little black book of broadcast, national, regional and trade media contacts is the envy of other media and PR agencies, but we never stand still – we’re always expanding our network of journalists, bloggers and online influencers.

Generating national media coverage through ‘newsjacking’

In today’s fast-paced, 24/7 world of news, driving national media profile isn’t easy. But it IS possible, and it’s something we’re doing for our clients on a regular basis.

Done effectively, hijacking topical and trending news – known as ‘newsjacking’ – is a great way to increase brand awareness, position key employees as thought leaders and secure high-quality coverage and earned links in national outlets.

We consider it a key element of any integrated PR strategy and marketing plan, particularly where national media profile is a key objective.

What is media relations? And how does it work best?

We have contacts for every single publication in the UK. Don’t believe us? Ask us about any niche sector and we’ll find the right contacts for you. And the key to brilliant media relations is not just finding them, it’s about establishing a reciprocal relationship with them.

The best story in the world will generate nothing if it’s not distributed effectively, so we consider that in EVERY story we create and distribute. For our media relations work we always ensure:

  • Every story is written for news media…not marketers
  • Our stories are brilliantly written and always reflect news terms and grammar use – to make it easy for media to ‘cut and paste’ what we produce
  • We write multiple versions of the same story for different potential media outlets – stories are never one-size-fits-all
  • We always think about supporting and rich content – infographics, listicles, data, strong images and video – to bring our stories to life
  • We always find the right media outlets, not the most
  • Our outreach is all-encompassing (with strong outreach emails…and, unlike many PR agencies, we also hit the phones to sell-in!)

And our outcomes are all measurable too.

Handling negative media relations

We’ve all heard of epic “PR fails”. They’re memorable, and this reputational damage can stick around for decades.

Often, through no fault of their own, organisations can be thrust into the spotlight for the wrong reasons and have to manage and mitigate a media firestorm.

Every organisation, regardless of its size or industry, has the potential to be impacted by a PR crisis, and if that’s you then we can help you.

We’re supporting businesses of all shapes and sizes with online reputation management and media management by proactively managing or mitigating potential crises, handling existing ones, or simply media training a company’s leadership team to get them prepared for one.

Want to know more about media relations?

If you want to find out more about public relations vs media relations, or how we could help you get more out of the media feel free to get in touch.