Today, influencer marketing is a key service across many of our client accounts, particularly in the business-to-consumer (B2C) space, as bloggers and influencer marketing become ever-more powerful when it comes to reaching new audiences, boosting engagement, endorsing brands and driving sales.
The rise of the influencer is maintaining momentum and the landscape is evolving consistently and rapidly.
Platforms like TikTok, Instagram and YouTube, as well as the old faithfuls of Facebook and Twitter, are giving rise to a new generation of people – some simply using a phone or webcam at home – that are driving trends or shaping a generation.
When it comes to developing a successful influencer marketing strategy it’s key to ensure that the influencer and brand are in sync, that is feels natural, is integrated with your content marketing, but also that it has clear messaging and deliverables, has an agreement in place and drives a return.
Why having an influencer marketing strategy is important
Some people will argue that influencer marketing shouldn’t be taken seriously as a marketing tool, as there have been several major failures in this space in recent years. Fingers have been burned.
However, there is most definitely a rationale as to why so many brands are spending large chunks of their marketing budgets on this as part of a wider marketing and brand building strategy. And many do so because they know it works!
Influencer marketing is becoming more important than ever in today’s marketing mix, because media and content consumption is shifting rapidly, particularly with the younger generation.
Recent surveys show that 89 per cent of marketeers say their ROI from influencer marketing is comparable – if not better – than other marketing channels, with seven in every ten spending the most money on Instagram for influencer marketing.
And using influencer marketing insights and data, the Influencer Marketing Hub showed that for every £1 a brand spends on influencer marketing, it gets an average ROI of £5.78.
Want to develop an influencer marketing strategy?
We’ve worked with brands on influencer marketing partnerships ourselves that have driven a host of positive results from in-store footfall uplift to increased web traffic, so we can prove how effective and impactful a well-considered influencer marketing strategy can be, especially as part of a wider marketing strategy that might include SEO, paid social and digital PR.
If you want to find out more about this, then get in touch for a brew and a chat as we have a wealth of proven experience in this space.