Great stories and content delivered through email can engage and inspire existing customers or prospects in a way that truly grows businesses.
When emails are rich in relevant content, eye-catching, well-written and fine-tuned for a brands’ audiences at key stages of the funnel, they can create opportunities to engage with and convert new prospects.
Done well, they can also inspire trust in and loyalty from existing customers.
In an ever more digital world where email overload is a challenge for most and so many email marketing campaigns are vanilla at best (and ignorable at worst!), developing an email marketing strategy that can cut through the noise is crucial to modern businesses of all shapes and sizes.
What is email marketing?
Email marketing is a digital marketing strategy, using email (obviously!) to maintain, build and develop relationships with prospects and customers.
It is a channel for brands and businesses to share their stories, to provide useful content, to inspire trust and to grow their network – and despite the volume of emails we all receive every day, a great email marketing strategy can drive incredibly effective returns.
An email marketing agency that understands you
We work with a range of clients to help them create content marketing campaigns that are designed to work for their clients or customers (existing and prospect), and can be used across a range of channels, including email marketing.
We have a wealth of experience of using a range of email tools and CMS platforms – including Mailchimp and HubSpot – to support clients or we can adapt to any existing platforms they may be using, including Zoho, Sender, Sendinblue, Omnisend, Moosend, ActiveCampaign… basically, any of them!
As well as helping you design more effective branding or email marketing templates, we’re also happy to delve into the data to explore best practice, the best time to send marketing emails to your markets and audiences, or the best days to launch your campaigns.
Email is another platform – a channel – to share your stories and to win the hearts and minds of your audiences, and its impact shouldn’t be understated within the wider marketing mix. It can play an important role in a strategy that includes lead gen SEO or ecommerce SEO, digital PR, paid or organic social media marketing or any other type of marketing activity.
We certainly don’t underestimate it!
Other channels can be used to generate new email sign-ups and grow your audience, as well as making great use of the same content to maximise your return on the time and resource invested in creating it.
Explore email marketing strategy with us
If you’re interested in exploring the benefits of email marketing, find new ways to improve your email marketing strategy or to discuss your email marketing campaigns (good or bad!) then get in touch for a brew and a chat with us.