Every brand – big or small – has the opportunity to maximise their reach to existing and potential customers and achieve high organic visibility.. simply by sharing content and telling their stories better online.
We work with our clients to develop creative content marketing strategies and campaigns that help them attract, engage with and convert their target audiences.
Content marketing is brand journalism without selling; telling great stories that evoke emotions, create connections or cultivate long-term customer relationships.
Using data and analytics, we devise highly creative content marketing campaigns that resonate with our client’s target audiences (and we have the results to prove it!).
What is content marketing?
Robert Rose, Lead Strategist, Content Marketing Institute says it best. He says “Traditional marketing and advertising is telling the world you’re a rock star. Content marketing is showing the world you are one.”
Search engines like Google are the web’s gatekeepers, which means brands have to play by their rules if they want to be discovered online. So, it’s never been more important to create and publish great content that people want to engage with… content that’s valuable, relevant and shareable.
We identify gaps and opportunities for our clients and find ways to repurpose existing or create new brand content – informed by data – to help showcase their businesses to the world.
This can be delivered through a variety of formats, including articles, blogs, white papers, e-books, infographics, webinars or video for example. The formats are pretty much endless.
Developing an effective content strategy
We guide our clients through the process of creating a smart content strategy that is always bespoke to them.
We don’t believe out-the-box solutions work anymore, so together we create a content plan and content calendar of activity that are designed to hit the mark consistently.
The key for us is to help our clients become a credible, authoritative source – a thought leader – with existing and potential customers.
It also supports us with our outreach, newsjacking, SEO, social media and digital PR efforts as great content can be used effectively – and drive stronger ROI – when we deliver it through our proven ‘Creative Delivery’ model.
Explore content strategy with us
We could bore you for hours about great examples of content marketing and strategy (we’ll try not to!), so if you have time to spare then get in touch for a chat with us.