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Our unique ‘Creative Intelligence®’ approach is centred around the functions of the brain – left brain (data and intelligence) and right brain (creativity and content).
It’s easy to create content, but will it work? Will it achieve meaningful results?
Using data and intelligence – understanding your markets and audiences – is a critical first step in creating content and campaigns that have the power to engage, persuade and encourage actions.
But also key to success in modern marketing is the ways in which those campaigns are delivered. Doing so in an integrated way – maximising traditional and digital channels and techniques – can have way more impact and deliver better results. And we can prove that.
We are digital PR and SEO experts and are leading the way when it comes to the integration of digital, PR, marketing, SEO and social media.
We deliver campaigns through our ‘Creative Delivery’ approach, which uses PESO (Paid, Earned, Shared and Owned) channels.
‘Paid’ media, in our case, doesn’t mean dazzling, big-money TV ads. For that, you’d probably need an amazing creative design agency – and we know a few if you do! Instead, for us and for our clients, we’re experts in particular areas of paid marketing. We specialise in paid social media and re-targeting; native and sponsored content (targeting content and adverts on relevant channels so they look and feel part of that channel) and influencer marketing.
‘Earned’ media is new-world PR. For us, this includes elements such as media relations, digital PR, online content, link-building and outreach. It’s a clear strength of our agency and areas we’re proud to lead our market in.
‘Owned’ media is now more critical than ever and is often a key starting point for us with our existing and prospect clients. Web insights, email data, SEO audits and the like can offer a whole raft of information to make truly informed decisions on the campaigns, content and marketing we deliver for clients.
SEO and Digital PR work hand in hand in today’s world. Digital PR is especially crucial to SEO as it helps build vastly superior links – one of Google’s most important search ranking signals. Combine that with audits, strategy and content planning and it can give clients a genuine competitive advantage.
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