Our Services

PAID

EARNED

SHARED

OWNED

Our unique ‘Creative Intelligence®’ approach is centred around the functions of the brain – left brain (data and intelligence) and right brain (creativity and content).

It’s easy to create content, but will it work? Will it achieve meaningful results?

Using data and intelligence – understanding your markets and audiences – is a critical first step in creating content and campaigns that have the power to engage, persuade and encourage actions.

But also key to success in modern marketing is the ways in which those campaigns are delivered. Doing so in an integrated way – maximising traditional and digital channels and techniques – can have way more impact and deliver better results. And we can prove that.

 

Creative Delivery

We are digital PR and SEO experts and are leading the way when it comes to the integration of digital, PR, marketing, SEO and social media.

We deliver campaigns through our ‘Creative Delivery’ approach, which uses PESO (Paid, Earned, Shared and Owned) channels.

We don’t claim to be experts in anything we’re not. So, what are we experts at?

Earned Services View Our
Earned Services

‘Earned’ media is new-world PR. For us, this includes elements such as media relations, digital PR, online content, link-building and outreach. It’s a clear strength of our agency and areas we’re proud to lead our market in.

Digital PR

Whether it’s TV, radio, print, online, trade media, a blog or a podcast, there’s always a digital PR channel ‘fit’ for any client in any sector through which you can share content stories and connect with your audiences.

Media Relations

The media still holds impressive sway in terms of brand building and shaping perceptions of organisations (both good and bad!) and links from them can be powerful for building the SEO ranking and website traffic for any business in any sector.

Link Building & Outreach

Through ‘editorial hijacking’ –reacting instantly to trending topics with comments from clients –the opportunities for backlinks, profile raising and brand building are vast. Add to this data-studies and creative content and the results for outreach are boundless.

Digital PR

Whether it’s TV, radio, print, online, trade media, a blog or a podcast, there’s always a digital PR channel ‘fit’ for any client in any sector through which you can share content stories and connect with your audiences.

Media Relations

The media still holds impressive sway in terms of brand building and shaping perceptions of organisations (both good and bad!) and links from them can be powerful for building the SEO ranking and website traffic for any business in any sector.

Shared Services View Our
Shared Services

‘Shared’ media, including social channels, groups and forums and online reviews, can drive huge returns no matter what market you’re in or serve. It’s another area we excel in, and a key part of our PESO model.

Organic Social

Social media is a must-have for every business that’s serious about engaging with its audiences. Whether a retail business selling direct-to-consumer or a business selling products and services to other businesses, social media marketing is the powerhouse of new business and sales.

Groups and Forums

Groups and Forums can play a crucial role in driving brand advocacy and loyalty. They can also provide a real time barometer of the opportunities andchallenges that face any industry or sector.

Online Reviews

Online reviews have the power to shape (positively or negatively) how all products and services are viewed, used and bought, so shouldn’t be neglected. Instead they should be harnessed.

Organic Social

Social media is a must-have for every business that’s serious about engaging with its audiences. Whether a retail business selling direct-to-consumer or a business selling products and services to other businesses, social media marketing is the powerhouse of new business and sales.

Groups and Forums

Groups and Forums can play a crucial role in driving brand advocacy and loyalty. They can also provide a real time barometer of the opportunities andchallenges that face any industry or sector.

Online Reviews

Online reviews have the power to shape (positively or negatively) how all products and services are viewed, used and bought, so shouldn’t be neglected. Instead they should be harnessed.

Owned Services View Our
Owned Services

‘Owned’ media is now more critical than ever and is often a key starting point for us with our existing and prospect clients. Web insights, email data, SEO audits and the like can offer a whole raft of information to make truly informed decisions on the campaigns, content and marketing we deliver for clients.

SEO

SEO and PR work hand in hand in today’s world. PR is especially crucial to SEO as it helps build vastly superior links one of Google’s most important search ranking factors. Combine that with audits, strategy and content planning and it can give clients a genuine competitive advantage.

Email marketing

Great stories and content delivered through email can help truly grow businesses. When eye-catching, well-written and fine-tuned for audiences at key stages of the funnel,they can create opportunities to engage with and convert new customers and prospects.

Content Marketing

Focused and engaging content marketing can reap huge rewards for brands when done right. It enables us to land links and placements on publications in any space, nationally or regionally.

SEO

SEO and PR work hand in hand in today’s world. PR is especially crucial to SEO as it helps build vastly superior links one of Google’s most important search ranking factors. Combine that with audits, strategy and content planning and it can give clients a genuine competitive advantage.

Email marketing

Great stories and content delivered through email can help truly grow businesses. When eye-catching, well-written and fine-tuned for audiences at key stages of the funnel,they can create opportunities to engage with and convert new customers and prospects.

Content Marketing

Focused and engaging content marketing can reap huge rewards for brands when done right. It enables us to land links and placements on publications in any space, nationally or regionally.

Brain

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