Case Studies Sale Sharks

Sale Sharks

Digital PR for SEO, Media Coverage Icon

Media Coverage



No Brainer has been retained by Sale Sharks to help with the activation of commercial partnerships, to generate new partnership opportunities, and to drive ticket sales for home games.

Through events, PR and product placement, we help deliver impactful results for a range of partners. Our work for the club also saw us play an influential role during the 2019 Rugby World Cup in Japan, achieving widespread media coverage with BBC Sportsday, BBC World Service, BBC 5 live, ITV, BBC Breakfast, Daily Mail and many more. On the back of the success of the Rugby World Cup, Sale Sharks saw a 46% increase in ticket sales for the 2019/20 season; a 21% increase in season-ticket sales; and all commercial targets were achieved in the season.

Continued partnership with Sale Sharks has resulted in:

  • Strategic PR support given to more than 25 partners, helping to activate a variety of sponsorship rights and agreements
  • More than 100 pieces of media coverage delivered, including the likes of, BBC Breakfast, BBC Radio Manchester & Manchester Evening News
  • An estimated reach of more than 5 million
  • High DA links secured from top tier media outlets including the Daily Mail, Mirror, Mail on Sunday and The Sun

Newsjacking, Strategic PR Icon
Strategic PR

Media Relations



View our case studies