Case Studies Optionis


We work closely with the marketing team at professional services company Optionis, providing strategic PR and content support that dovetails with their SEO and content objectives. We work with several brands under the Optionis umbrella, including SJD Accountancy, Parasol, Nixon Williams and First Freelance.

No Brainer’s remit focuses primarily on Earned and Owned tactics with a strong emphasis on building and tracking brand reputation through independent analysis.

In a 12-month period, our PR and content support has helped deliver:

  • 100+ Media coverage across print and online media outlets including the FT, Daily Express and
  • Thought-leadership content featured in several key industry titles including Global Recruiter and Contractor UK
  • >6 million “Opportunities to See” (OTS)
  • 28 links from a range of high authority websites
  • +14% Year on Year (YoY) uplift in Organic Search for one key brand
  • +24% increase in Direct visits (YoY)
  • +63% uplift in Referral traffic (YoY)
  • Market leading position confirmed through independent Share of Voice report


View our case studies