Case Studies Levitex

Levitex: Ecommerce (B2C)

Digital PR for SEO, Media Coverage Icon

40+
Media Coverage

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400%
Increase in website traffic

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334%
Delivered over target

Utilising PR, social media and native content marketing

In 2019, No Brainer helped launch pillow and mattress brand Levitex, with the accompanying Kickstarter campaign ranked as one of the top 5 per cent in the site’s history. The campaign finished 334% over target with people all over the world backing the products and the innovative polyurethane foam technology used in them.

We’ve worked with Levitex ever since to build brand awareness and high authority backlinks, alongside promoting the wider message of the importance of posture in every-day wellbeing, sport and healthcare environments. We’ve utilised:

  • PR
  • Social Media guidance, including LinkedIn activation
  • Paid native content marketing

Our work has seen us develop strategy around brand ambassadors including Team GB cyclist Katy Marchant and high jump star Morgan Lake, Sale Sharks and England star Tom Curry, Britain’s Strongest Man Adam Bishop, and Super League and Warrington Wolves star Josh Charnley.

Even more results

  • National coverage secured in ‘gold’ target outlets including Metro, British GQ, Mail Online, Woman & Home, Men’s Fitness, The I paper and Daily Star
  • 15 pieces of trade-specific coverage for both healthcare and sport media outlets
  • Links achieved in a range of national media targets with high-authority domains

Award winning

PRCA DARE Awards Winners

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Strategic PR

Content Marketing Strategy
Content Marketing

Audience Insights
Social Marketing

Top coverage for Levitex

 

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