What we did
Our strategy focused around leveraging theme park fanatics, experts and influencers to raise the media profile of the North West’s best theme park, as well as sourcing our own unique data which we could share with the press. We also leveraged No Brainer’s strong media relationships with attractions and travel journalists to secure features for some of the Pleasure Beach’s biggest events, including Hot Ice and Journey to Hell.
Influencer marketing and content creators:
- As our target audience was largely families with young children, we secured influencers and theme park enthusiasts to help us promote the theme park in authentic ways, such as a savvy mum who shared her tips on visiting theme parks with small children and a self-pro-claimed Disney-adult who shared their tips on beating the queues at theme parks.
- We sent media personality Kerry Katona to watch a performance of Hot Ice along with her children. Kerry shared the experience through a range of photographs across her social media channels. Kerry’s celebrity status brought further attention to the performance as well as the park, and landed coverage in The Sun.
- As Blackpool is a go-to staycation destination, we wanted to get the seaside resort back on our target reader’s minds as the airport chaos kicked off.
- Using an editorial seed list of the top 30 locations for a staycation in the UK, we used Google keyword data to identify which are the most Googled destinations to create a top ten list of the best Staycation destinations. With this simple reactive story, we landed 10 pieces of coverage including the Express, The Scottish Sun, The Northern Echo and In Your Area.