Case Studies Cash Converters PS5 campaign

Cash Converters: Ecommerce Digital PR

Combining our trends analysis tools and daily media monitoring, we identified an opportunity for Cash Converters to feature in the press and drive additional sales due to PS5 stock shortages trending.

We reacted fast:

  • Built a dedicated landing page with the in-house team
  • Secured over 140 high-authority backlinks (with an average domain rating between 50-90)
  • Nationwide coverage and featured on the likes of MSN and The Daily Express

All driving to Cash Converters’ second-hand PS5 stock – increasing traffic, PS5 sales and supported their ongoing organic search strategy.


Our approach:

Digital PR for SEO, Media Coverage Icon

Links Generated

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Average Domain Authority websites

Newsjacking, Strategic PR Icon

Product PR

Audience Insights
Shopping Features

Top coverage for Cash Converters

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