No Brainer has been the retained agency for legal firm Aaron & Partners since 2017. Both businesses have grown together in that time and the relationship has seen us become a true extension of their team – something we always aspire to be.
No Brainer’s remit focuses primarily on Earned media tactics, supporting the central marketing team. In a 12-month period, some of the key outputs, outtakes and outcomes were as follows:
- 381 articles of media coverage in print and online including gold targets such as The Telegraph, The Independent and BBC Radio 5 Live – up 40% YOY
- 14% increase in direct search web traffic, reflecting heightened brand awareness
28 direct links earned from different sites – up 56% YOY, some with a Domain Authority of 60+
- 74% of all coverage featured a direct quote and key messages from a spokesperson
- Annual fees grew by more than 8% to over £10.5 million – a record year for the firm