As an agency, we’ve always understood the power of connecting people through content.
Whether it’s press, social media, content marketing, crisis communications, speech writing or email newsletters, our focus always remains the same – and that is the audience it has to connect with or inspire action from.
The world is currently in the midst of an unprecedented pandemic, with ever-increasing uncertainty and challenges facing many companies and brands.
And communications is right at the centre of this challenge.
Proving PR isn’t the ‘fluffy stuff’
Every company right now has a need to let their world know – whether that’s employees, customers, partners or suppliers – that they have things under control.
Just check your inbox over the last week and count how many messages you received from the people you bank with, buy from, use and trust?
Frustratingly, PR can often be seen as the “fluffy stuff”, but times like this are when its true value becomes apparent to those who are serious about handling a crisis, managing its impacts and seeing it through.
It’s also a time when those companies and brands who have invested in PR for the long term are reaping the benefits of that investment, because they’ve already spent time and effort building trust with their team and their respective audiences. You can’t buy this, you have to earn it over the long-term.
I guess you’d expect me to say all that, but so often the PR industry is perceived as a ‘luxury’ and the first to face cuts when budgets are under review.
That’s not the case for the clients we’re proud to work alongside however, and we’ve worked more closely than ever with them over the past couple of weeks to manage and mitigate the risks that this pandemic brings.
And there’s no doubt this will continue to be the case in the weeks to come and beyond, so they’re ready to capitalise on the boom when this crisis has died down. And it will.