The world of Instagram and YouTube is an industry that has been taking over how we consume products for the past ten years. And one that’s not about to slow down any time soon.
Influencers are no longer the “girl next door” who’s “just like us”. They’re running multi-million-pound empires and have huge TEAMS of people working for them. And an industry with such growing influence over us needs some kind of policing to keep things in check.
The Competition Markets Authority (CMA) and Advertising Standards Authority (ASA) have made multiple attempts to protect consumers from misleading and ambiguous posts across social media.
However, as more and more regulations and laws come into effect for influencers and bloggers, some state that they’re simply not clear enough. Guidelines from the CMA state that content should be “transparent, easy to understand, unambiguous, timely and prominent” and “apparent without the need for people to click for more information, no matter what type of device they’re using to view the post”.
But is the CMA guilty of not being clear enough?