Working in PR, you truly learn to appreciate creativity and brands that allow you to push boundaries and take chances to get noticed.
With careful planning and relevant insight, the most outrageous idea can become a reality and often lead to valuable newspaper inches, positive online traction and great talkability.
Which is why, at the No Brainer office, we have such a fond appreciation for April Fool’s Day and the brand’s who’ll take their chance to be different.
The 2019 onslaught of ideas did not disappoint! Below we’ve rounded up the ideas which created a buzz, made you question your sanity or best brought to life the spirit of the day.
The nation’s favourite used good store, buys and sells a wide range of products, from tech and musical instruments to homewares and jewellery. Their jewellery range is known for housing real hidden gems… including the crown jewels, according to leaked video footage.
Reports surfaced that none other than Her Royal Highness had frequented one of their stores to pawn some valuable items, attempting to use a £10 note as her form of ID.
Now, like every good PR agency in the North, we appreciate a good cup of tea. And for many of us, Yorkshire Tea is the teabag of choice. Which is why we were delighted to see a spreadable version would be hitting supermarket shelves and improving our morning toast…
Unfortunately, it wasn’t quite true, but we live in hope for literal ‘tea on toast’ in the future.
As fans of Drake, we know the Canadian rapper’s lyrics to God’s Plan off by heart. And yet, we never paid much attention to the line: ‘And you know me. Turn the O2 into The O3’
But luckily, the brand team at O2 certainly did. For this year’s stunt, O2 changed their recognisable sign outside their arena. An edited image of the entrance to the new O3 Arena was even Instagrammed by Drake who is set to perform there this month.
A sure way to make ‘Headlines’.
A Cheshire based law firm fur-tunately launched an employment law service for pet influencers. Dogs, cats, fish and tortoises would all be represented by the firm, with standard employment contracts drawn up to suit the needs of each furry, fluffy or feathered friend. With key clauses including fixed nap times, allocated belly tickles and remuneration in snuggles and favourite treats, this was a paws-itively great idea.