Without question, the PR world is notorious for being female-dominated and No Brainer is no exception. We’re currently at a 60/40 percentage split, which sits among the most gender-equal workforces I’ve seen during my five years working in communications.
Our senior leadership team also operates a 60/40 split in favour of women, which instils great confidence in me for the future. Clearly, No Brainer is a place where feisty females can flourish, right?
It’s worth noting that our company founders are both men; something that’s extremely common across public relations and other industries. So how can we work to address this and tackle the gender-bias that exists not just in PR, but every sector across the world? For me, the answer is simple – true, honest girl power.
At No Brainer, International Women’s Day is about so much more than sharing feminist quotes on our Instagram stories. It’s about coming together to celebrate our incredible achievements as individuals, as a team, and as women.
PR? Like Samantha Jones or that lady from Ab Fab?
I love working in this industry, but it’s safe to say the term “PR gal” comes with its negative connotations. Our Instagram followers recently shared their thoughts on what it means to work in PR, and it gave us some great insights into outside perceptions of the industry.
There was the good…
“You present companies or individuals in the best possible light and are always charismatic.”
“Good at communicating and building trusting relationships.”
“Girls who love to socialise and drink prosecco, while entertaining clients.”
“An office full of glamorous girls who love to gossip.”
“You have to be an extrovert.”
And the damn right, true!
“The assumption that young women will never be as good as their older, male colleagues.”
It’s accurate to say there are a lot of men in powerful positions across our sector, but there are also increasingly more women setting up their own communications businesses and providing boss babe inspiration to women like me.