Unlike ‘Converged’, the words Public Relations, Marketing and Advertising are engrained in the corporate psyche. They’ve been part of the lexicon of business for decades. They’re words that wouldn’t look out of place on an episode of Mad Men. People understand exactly what they are.
Even though we’re only a year old, we’ve been asked countless times to help companies who need a PR, a Social or a Marketing strategy. It’s usually one of those. But, more often then not, we come out agreeing the path forward is a very different one.
How we do ‘Converged’
In our opinion – and I’m sure we’ve bored people to tears about this in our first year of operation – the very best communications campaigns are converged. That’s why we live and breathe Bought, Owned, Shared and Earned (BOSE) principles – have a look at our infographic on this page to see exactly what that is and how they work together.