Traditional marketing and advertising is telling the world you’re a rock star. Content marketing is showing the world that you are one.Robert Rose, Lead Strategist, Content Marketing Institute
Search engines like Google are the web’s gatekeepers, which means brands have to play by their rules if they want to be discovered online. It’s never been more important to create and publish great content that people want to engage with…. content that’s valuable, relevant and shareable.
Right now, every brand – big or small – has the opportunity to maximise their reach to existing and potential customers and achieve high organic visibility…simply by telling their stories better online.
We work together with our clients to develop creative content marketing campaigns and ideas that help them attract, engage and convert their target audience. It’s brand journalism without selling; telling great stories that evoke emotions, create connections and cultivate long-term customer relationships.
Using data and analytics, we devise highly creative campaigns that resonate with our client’s target audiences (and we have the data to prove it!). We identify gaps and opportunities and we find ways to repurpose existing brand content to help showcase businesses to the world…delivered through a variety of formats, including blogs, white papers, infographics, and video.
We guide our clients through the process and, together, create content strategies and calendars of activity that help our clients apply integrated, campaign-led thinking to everything they do.