My PR internship at No Brainer
By Charlie Briegal
Having just finished my second year at university, I thought that it was probably time to start thinking about what I want to do with my life post-uni. To me, PR seemed like the perfect option; it combines creativity with intellect, allowing me to merge my interest in writing with other aspects, such as management and research.
After meeting Gary, Lee and the team at their new office launch party, I was offered a three-week internship here at No Brainer.
I have been enjoying my time here massively, thanks to the amazing team, and so I thought it would be interesting to share some of my favourite moments (other than prosecco Fridays!)
For me, I have loved being able to contribute to the entire process of creating different types of content, with blog posts being a great example. To begin with, I would research the topic, learning as much as I could and forming a plan, in order to write the blog itself.
After being approved, it was then time to write the social media posts, with each channel (LinkedIn, Twitter, Facebook and Instagram) needing a different style of writing. Finally, I would get to post my completed blog.
It was amazing to see my writing not only published on a company website, but also being featured through four different forms of social media.
I’ve also loved writing press releases! From helping to write the releases themselves to researching the media lists and sending them out to the relevant places, it has been incredible seeing something that I have helped write being distributed to news outlets all around the UK.
The No Brainer team are amazing – they are friendly, helpful and welcoming, but also made sure to challenge me. They didn’t just have me making tea for three weeks (like the reputation of some internships!) instead, they asked me what I wanted to do, giving me the opportunity to learn more about the industry. Which leads me on to my next favourite aspect of my time at No Brainer…
During my internship I have been able to try lots of new things – for example, filming for clients and learning to use new software, such as media database Gorkana. I have also been pushed out of my comfort zone; making calls to media outlets and meeting clients.
A favourite moment was attending my first real business meeting with Lee. It was interesting to learn about the formal structure of a meeting; going through the agenda during the session and, following the meeting, helping to create a contact report, for both the No Brainer team and the client.
Allowing me to participate in things like this has helped me learn about the day-to-day running of a PR agency, giving me a whole host of useful knowledge, which will help me in the future.
As I finish my final week at No Brainer they have even organised something amazing for my last day: iPhone video training. For me, it is the perfect end to my three weeks here because it helps me build on the knowledge I gained from the client filming I did on my second day. The course will improve my filming, whilst teaching me editing skills – allowing me to gain an understanding of a different aspect of PR.
During my time at No Brainer I have learnt so much about working in a PR agency; from writing press releases and blog posts, to researching competitors and even helping to look for potential new clients. I feel like I’ve been given an honest and accurate taste of PR life!
Thanks to the No Brainer team I have had an amazing three weeks getting stuck into the PR world. I would like to say a massive thank you to everyone here for giving me the opportunity to learn more about agency life, in the friendliest and most fun working environment.
It has been amazing to meet you all and I hope it’s not for the last time!